And here comes the "Rice Bucket Challenge"!!!

Well.. the "Ice Bucket Challenge" has gone viral.

Basically it is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease Amyotrophic lateral sclerosis (ALS)  and encourage donations to research. In simple words, (actually I couldn't find any, it's a bit too technical of course) ALS  is a progressive neuro-degenerative disease that affects the nerve cells and the spinal cord. 

Apparently a good initiative. However, with the scarce supply of water these days (at least in parts of Tamilnadu and elsewhere in India), rather than wasting water (now that it has already gone viral) why not spread the "Rice Bucket Challenge".

A Hyderabad based woman, Manju Latha Kalanithi has kick started this with a motive of helping the needy. It is a practical and innovative solution to feed the poor. This initiative seeks those who are interested to cook or buy a bucketful of rice for it to be given to the poor and needy in the neighborhood. Saves water. Helps the deprived. Donation need not necessarily be a bucket of rice, it can be of kind -  medicines, clothes and so on. It is just a way of showing "we care". we don't normally do things until we are told to or get a drive to. So here it is. Take it on and be the change. 

- TSC (Team for Social Cause)

P.S. TSC (Team for Social Cause) is a group devised at MIN - Mobis India Ltd (Hyundai Motors Group) at the start of this year with an aim of lending a helping hand for the welfare of the poor. A group of employees has taken pledge to save money every month and make voluntary donations to a social cause. TSC's contributions bring a smile to those who are in need and also drive the ones who wish to support. Such is the group and the people in it. 

And the journey has only begun. :) 

Rice Bucket Challenge - http://www.thehindu.com/news/national/now-rice-bucket-challenge-goes-viral/article6345407.ece

MIN - http://www.thehindubusinessline.com/companies/hyundai-mobis-to-expand-network-for-spare-parts-supply/article4785034.ece
https://en.mobis.co.kr/